Netflix’s latest game additions include several based on popular original series and films. We want to really grow our engagement by many multiples of where it is today over the next handful of years.” “Our job is to incrementally scale to the place where games have a material impact on the business,” co-CEO Greg Peters told analysts on the Q3 2023 earnings interview last month. This summer, it kicked off a test of games on PCs and connected TVs. Two years after Netflix debuted its first games, company execs say the strategy is meeting its goals of lifting total customer engagement. The streaming giant’s strategy is to bundle games into the core service to enhance its overall value to consumers, without ads, in-app purchases or extra fees. The Grand Theft Auto titles will join Netflix’s growing lineup of more than 80 mobile games across multiple genres. Rockstar Games last month said it will release “the first trailer for the next Grand Theft Auto” in early December. The older GTA games are coming to Netflix as anticipation builds for “Grand Theft Auto 6,” the series’ first major release in a decade.
